Obsessed With Looks.

Partnering with the client, A-Look group, to create Malaysia’s first DIY service fashion eyewear brand – from positioning, naming to identity design – O.W.L. was born.

Aimed at Asian millennials, O.W.L has not only became the client’s best-performing and fastest growing chain store brand in their portfolio, but also, their success had since inspired many me-too competitor brands in the industry.