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MIDA

Client: Etiqa
Project Title: Espace by Etiqa – Co-working office
Location: Menara Etiqa, Bangsar Kuala Lumpur
Total Size: 13,800 sq ft
Completion: 2020

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Our Services:
Strategic Planning
Interior Design
Project & Construction Management
Post Handover

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Mida’s Touch.

Transforming from an industrial facilitator to an investment-promotion role, MIDA seeks to rebrand and reposition itself to have more strategic fit and focus in the new environment.

Having analysed the insights and stakeholders’ input, a revised brand positioning is formed. This is then extended to visual identity and communication which reflect MIDA’s revitalised role as the central authority in accelerating the country’s investment agenda.