Immersive Experience.

For Samsung phone launch events in cities around the Arabian Gulf region, an underwater concept is used, in line with the phone model with BADA technology (“ocean” in Korean).

The showcase structures include organic coral shaped display stands as well as a structure that has 100 pieces of creatively mounted phones – creating an illusion of a school of fish. With design and lighting, the zone distinguishes different time of the day as the visitor journeys along the displays.